At school Kris didn't know how he could make a profitable movie business, but had learnt that at the time 25% of all CEOs came from an accounting background. This career path became a springboard for him to learn more about the financial side of business, and he never lost the dream of setting up his own movie business.
Kris' first business was an experiment he ran in the early days of his accounting career, where he took a punt to see if he could make a women's costume jewellery brand successful. Although the idea didn't succeed because he didn't yet understand how to build a successful business, the experience taught him a lot about the following:
- International supply chains
- Working with suppliers across cultural and language barriers
- Partnership development
- Packaging
- Product photography
- Inventory management
- Creative marketing
- Customer service
- And much more
Some of the surviving product photos from this time are below:
Much later in his accounting career after he had long since moved on from his first venture, he started to provided internal white-label and support services to a small business consultancy, by providing business advice from his background as an accountant around areas such as:
- Business plans
- Ad hoc financial analysis
- Business analysis
- In-house accounting support
- And much more
On a business consulting level via this arrangement he also helped the consultancy deliver workshops for hundreds of businesses on various topics, both as a co-leader and person providing ancillary support. This blended his hard learned business lessons, learning from supporting business leaders in his accounting life while they implemented business strategies for an award-winning international business and further self-taught skill improvements. Below are some examples of the afore mentioned topics:
- Business Model Canvas (workshops)
- 7 Reasons Why Entrepreneurs Fail (seminars)
- Crowdfunding (seminars)
- And much more
He also helped to streamline and provide guidance around the client's blurred marketing and sales function. This involved stripping back the array of marketing channels that went beyond the client's capabilities, down to a Twitter and email focused marketing approach where he helped the consultancy to improve its related metrics for the first time in its history as per the founders. He also provided clear guidance around onboarding an experienced dedicated sales team to improve event sales. Despite initial resistance to this, the adoption of his sales team oriented approach for one of the client's events which was headlined by guest speaker Derek Mills in 2016, allowed this client to outperform historic event sales and marketing approaches.
Below is a broad assortment of various event photos from events that our founder supported the consultancy with planning and delivering, alongside the events' partner the 100 Black Men of London Charity. These are from the 639 Enterprise Centre (now known as the Trampery).
Other locations where events where held at include but are not limited to the University of East London (University Square Stratford Campus), and Can Mezzanine Old Street (now known as Canopi).
Other services that were included:
- Building and establishing a crowdfunding function from scratch
- Providing supplementary advice from his new found crowdfunding expertise, which included campaign work and internal process development advice
- A bespoke crowdfunding e-guide project for a book publishing partner to support the development of a service they desired to launch
- Developing a crowdfunding methodology for the client to use to deliver successful campaigns for clients
- Establishing a good reputation for the client's crowdfunding service
- Refinement and further development of key intellectual property
- And a lot more
Although a planned strategy mentorship didn't materialise during this time, Kris was determined to keep elevating his understanding and skillset to the next level. So much later, he undertook 3,000 hours of specialised business strategy training and travelled around the UK learning additional business critical skills from various experts. This was in preparation for the next phase of his journey.
While seeking a stopgap ahead of the launch of his movie production business, he later went on to create his own crowdfunding consultancy. This originally was supposed to replace his strategy work, but because of the extent to which he avoided and overcame issues that other businesses were facing - the increased demand for his strategy services persuaded him to continue offering freelance business strategy services.
The crowdfunding venture was able to help raise circa 200% of his clients' targeted funds and served clients in both the UK and US.
His strategy services on the other hand were predominantly for clients in London and Birmingham, and it helped clients 86% more likely to grow than they would have been otherwise.
During this time, in order to prevent one of his strategy clients (Diffrnt) from going under during the covid lockdowns, his external consulting role evolved into an internal consulting role where he worked as the Strategy and Finance Director. Within 6 months he was able to help the business to start breaking even again, after solving key issues that had been driving its historic trend of losses. Before leaving the in-house position he also provided the MD with outlines for a series of strategic options and tactics that could be pursued, to improve its profitability and cashflow significantly.
He was then faced with the choice between transitioning his crowdfunding consultancy into an agency and launching his much awaited movie production business. Due to initially not finding the right team to replace him in his crowdfunding business and time constraints, he took the tough choice to only focus his energy on solving problems for customers of what are now his current ventures. This includes the soon-to-be rebranded KrisFoye.Com, and his budding movie production business (Epic Scripts) which is undergoing a soft launch process.