3 Ways To Test The Strength Of Your Company Values

A lot of companies seem to have a burst of motivation once they create their company values, but then fail to live by them to the extent that would benefit them the most. Below are 3 quick ways to ensure that your company is living by yours, in a way that maximises their benefit to you.

1. Recruitment strategy: If you hire and fire people based on their track record of being good example of your corporate values, then you'll naturally find it easier to build the type of business culture you want. However, in the past I have seen a number of companies that hire and fire based on traits and experience for specific roles, but not so much in regards to the company's overall values.

2. Personal Development Plans (PDPs):

Building on the first point you can make it easier to promote the type of people who best exemplify your brand, by also measuring staff performance against the company values in their PDPs.

3. Customer Surveys: Asking customers what are the top 3 words that come to their mind when they think about your company, is a good way to sense check to what extent your customers know you for the values you claim to promote.

Your values are an invaluable asset that you need in your day-to-day business to keep you on course. They can become increasingly difficult to maintain as you grow, due to inherent pressures that are placed on your company's culture. To learn more about how to grow your company: